Velveteen Rabbit
Just like the Velveteen Rabbit fairytale, our clothes become more beautiful the more they are loved. Each wear adds character and charm, making every piece uniquely yours. Our New Zealand brand believes that true beauty comes from being loved and worn. Each piece in our collection is designed to improve with age, becoming softer, more comfortable, and uniquely yours over time. We use high-quality, natural fibres that not only stand the test of time but also tell a story of their own.